Friday, June 3, 2011
Leonor Greyl's Cult Summer Classic goes Organic
The iconic LEONOR GREYL certified Organic PALM OIL
“Healthy and glamourous hair using natural products” has been LEONOR GREYL’s motto since its creation in 1968. Far more than a declaration of intent, healthy and gorgeous hair using natural products is the approach chosen by Leonor and Jean-Marie Greyl, and which their daughter Caroline and her husband Tom continue to follow with enthusiasm.
During the 1970s, when the concept was still quite abstract, LEONOR GREYL demanded natural treatments and formulas in her Institute and for her products. At the time the hair treatments were quite radical, not too concerned with the aesthetic aspect and with solutions often resulting from chemistry. LEONOR GREYL was a forerunner and a visionary. It’s nature which enables her and which will always enable her to be the exclusive benchmark Brand in the world of hair care.
LEONOR GREYL products have always respected the environment. The philosophy of this family business, since its creation, rests on a scrupulous selection of all of its supplier sources in order to offer its clients around the world high quality, effective, innovative natural ingredients for outstanding quality. LEONOR GREYL has always favoured nature’s most precious, intimate secrets to treat, repair, beautify and make hair gorgeous.
This pioneering Brand was the first ever to use the healing properties of palm oil and has been using them to protect hair since 1970.
Although LEONOR GREYL already used organic quality Palm Oil, faced with numerous controversies surrounding the intensive cultivation of palm trees and their damaging effects on the environment, LEONOR GREYL now stamps the bottles with “100% organic palm oil”. It is therefore an organic quality palm oil that the Brand currently favours, harvested in a region in Colombia where its production poses no threat to the environment.
Focus on Organic PALM OIL
By definition, organic farming favours cultivation methods, which preserve or increase the organic matter in the soil. Collected in Colombia, the Palm Oil used by LEONOR GREYL observes the fundamentals of respect for life and biodiversity.
Since its beginnings in 1970, this organic plantation has preserved the trees on the land, and is against all deforestation, partial or total.
The one, the only, incomparable LEONOR GREYL PALM OIL
PALM OIL is our best friend for summer! Made from 97 % natural oils, PALM OIL is amazingly softening and regenerating. Its “Holiday” aroma is already a journey. It’s the best and a true friend to hair exposed to the sun, the ideal partner to protect it and insure the beauty of all hair exposed to UV, wind, salt, chlorine...or any summer pleasure!
PALM OIL says yes to everything!
Yes it protects against the sun and UV rays, yes it “body guards” hair against chlorine in swimming pools, yes it transforms our hair into mermaids’ locks in the sea, yes it protects, yes it softens, yes it repairs our fabulous hair.
PALM OIL is sexy!
PALM OIL is a sexy beauty secret which is passed from generation to generation, from mothers to daughters, between sisters, among friends. This oil evokes sensuality, the heat on the sun on your skin, like a drop of luxury. True luxury, having time to yourself, deciding to pleat your hair or tie it up with a nicely tanned hand, twirling it around your fingers and inventing a new style each day.
PALM OIL insures!
PALM OIL protects our hair against all types of damage: colouring, lightening, brushing, straightening, sun, swimming.
Completely vegetal and certified ORGANIC, it congeals, whatever the climatic conditions under 77 degrees Fahrenheit, creating a soft, but impenetrable protective barrier. It isolates the hair by forming a protective film, nourishing and repairing, impenetrable to water and filtering UV rays.
Professional advice
The morning before going to the beach:
On dry hair, apply to the lengths and ends before combing or brushing through to coat all the hair. Leave it on all day, touching up if necessary by rubbing a small dot between the palms of your hands and reapplying to the hair. For long hair, part in the centre before splitting the hair into two pleats or pull the hair up high at the back and plait tightly or even a pretty ponytail. For a chic ponytail: once the hair is in a ponytail, take a small lock of hair and wind it around the band and fix in place with a hairpin.
An improvised French pleat? Beautiful using a chopstick from a Chinese restaurant.
For short hair, PALM OIL defines the boy crop and disciplines the most rebellious hair.
For a surprising feminine touch draw the hair and wear large decorated earrings.
Party time
The real refinement is washing the hair in the evening. PALM OIL washes out very easily with a single shampooing, allow it to dry naturally and reapply PALM OIL, using it as a styling product. It must be applied gradually, rub it into a few locks at the side and allow them to fall back to create a “messy” glossy effect.
Leonor Greyl Huile de Palme is available for $49 at lockandmane.com
Labels:
beauty,
Leonor Greyl
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