CLU began humbly. Having moved to Los Angeles, the duo immediately began sewing away, creating a collection that reflected the laid-back, easy-going lifestyle of their new home. Soon after, however, they wanted to take the look to new heights of sophistication and innovation, striving to create haute-couture for the t-shirt. This first collection was presented to Ron Herman, which they bought, to a very enthusiastic response. Everyone is starting to catch on to them, both in and outside the industry—they’re no longer an insider’s secret. CLU can now be found hanging next to such high-end designer collections as Rochas, Comme des Garcons, and Balenciaga. CLU is hardly your traditional t-shirt.
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